# 基本概念

- [字样](/help-document/chapter1/ji-ben-gai-nian/zi-yang.md)
- [智能模板](/help-document/chapter1/ji-ben-gai-nian/zhi-neng-mo-ban.md)
- [场景和文案](/help-document/chapter1/ji-ben-gai-nian/chang-jing-he-wen-an.md)
- [用户角色](/help-document/chapter1/ji-ben-gai-nian/yong-hu-jiao-se.md)